ABOUT

In a time when classic business models are often being re-examined, I can be a valuable resource to your company. I am a freelance Creative Director. Prior to venturing out on my own 20 years ago, I was a Senior Art Director at Arnold Worldwide.

Today I work directly with many of my own high level clients, creating integrated broadcast, video, web, design and print executions all with a strong emphasis on branding.

My goal is to offer the service and "A" level creative you'd expect from one of the country's most recognized ad agencies or design firms, at a much more reasonable cost.

A D V E R T I S I N G

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M A R K E T I N G

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D E S I G N

CLIENTS

CLIENT EXPERIENCE: American Express, American Red Cross, American Skiing Co., Amerigroup, Anthem Blue Cross Blue Shield, AT Comm, At&T, BASF, Beretta, B-Direct, Blue Cross Blue Shield, BOC Edwards, Bostix, Boston Herald, Boyscouts of America, Cambridge Soundworks, Cohen Properties, Cole.haan, Community Boating, Crown Plaza, Devonshire, Dexter, Digital, Ethan Allen, Etonic, Fedex, Fidelity, Fidelity Gift Fund, Fishing Partnership, Fleet, Foxwoods, Franklin, Friendly's, GM, Honeywell, Insolia, Kendall, Key Bank, King Arthur, Live Health Online, Lord Abbot, Manomet, MediaOne, Meta Software, Mobil, Mrs. Budd's, Nature's Heartland, Neighborhood Health Care, New Balance, Newton Wellesley Hospital, Net 2 Net, NuMega, PNC Financial Advisors, Puma, Quantum Sail Design Group, Rational Software, Raytheon, Reebok, Seagrams, Shaw's, Sperry, Standard, Stanley, Steinway, Stop & Shop, SunburstEMS, The Holmes Group, Titleist, Togo's, Toro Loco, Tretorn, T. Rowe Price, Wellpoint, Winstons, Work 'N Gear, Yahoo! Zildjian.

PRINT

Inundated by Johnny-come-lately boat shoes (in the European marketplace), Sperry wanted this campaign to tout the fact that their shoes are the authentic originals.

Best of American Advertising independently chose this as one of the top seven outstanding PSA campaigns of 2009. Chiat/Day and Wieden & Kennedy also won, whoever they are.

What more compelling reason could there be when it comes to purchasing a diamond?

This bad boy packs the punch of a mule. But thanks to Beretta's amazing shock absorption technology built into the butt, its right hook feels more like a gentle tap on the shoulder.

Perceived as an unbending giant, Fidelity knew they needed to be more customer-centric. Each ad in this campaign demonstrated how investors could sculpt Fidelity to their individual liking.

We set out to create a campaign that would leave supermarket vendors feeling like Tribe of Two Sheiks was the category leader. The response to the ads was as good as the hummus.

A little humor in the cruising sail world goes a long way. So long in fact that it's not inconceivable Quantum's sails might very possibly outlast their owners.

Fifteen TP52's raced in the 2009 Audi MedCup Regatta, fourteen of them used North Sails. One boat used Quantum Sails. Any guess as to which boat won?

Acclaimed for their batting gloves, Franklin was virtually unknown in the street hockey world. This ad was created to launch their Pro Level hockey line and establish it at the high end of the market.

The technology that goes into Quantum's racing sails is litterally space age. That could explain why the boats fitted with them are veritable rocket ships.

A big idea, this simple small space ad brought home the gold at a number of award shows.

Photo: Steve Pollack

DESIGN

Logos done for various clients.

Reebok women specific 20 page book, designed to be handed out in store.

GE Transportation RFP capabilities piece. Aluminum binder/etched metal badge/20 flexible pages.

Interior spread, Manomet Center for Conservation Sciences, shorebird recovery fundraising project.

T. Rowe Price 529 college savings plan brochure.

Trade show booth for a revolutionary new spinal implant based on F1 suspension technology.

New packaging has tripled Famous Fred's business. He now sells over SIXTY jars of honey per year!

Wellpoint augmented reality lobby design. Each image tells the members unique story.

Nature's heartland grand opening Sunday circular.

Manomet pocket folder with inner brochure/folder housing 10 flexible sell sheets. Used for fund raising.

PPT created for a revolutionary new type of mouthguard based on a hexagonal crumple zone.

3 posters that were part of an integrated multi media campaign created to showcase an event attended by 300 MA VIP's including Governor Charlie Baker.

Photo: Steve Pollack

TV/VIDEO

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Photo: Steve Pollack

REBRANDING

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In addition to a new TV campaign, you name it we did it.

Outdoor board done in the companies new look and feel.

They needed a new mascot. Meet Captain Amerigroup.

Outdoor boards were everywhere you looked.

Walking by a bus stop without noticing the campaign was next to impossible.

Bus posters littered the streets.

We brought the new branding inside the company through interior design.

Everywhere you looked we pushed the companies new identity. Visitors applauded the new corporate messaging.

The view inside the CEO's office.

We didn't forget the small stuff.

Photo: Steve Pollack

WEB

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CONTACT

Pollack Creative Services

39 Hornbeam Road

Duxbury, MA 02332

pollackad@verizon.net

Tel: 617.510.0903

Photo: Steve Pollack